The effect of size and age on the performance of Senegalese small food companies: the role of market orientation
The main objective of this research is to propose a conceptual model, with the view of assessing the link between size, age, market orientation and performance. We have chosen the food processing small businesses as our empirical field of application. An important number of small enterprises were surveyed for the report. The survey, involving a sample of 250 managers, enabled us to collect primary data. The results have shown that the factors of size, age and market orientation have a real impact on performance.
Auteur(s) : Balla Doucouré et Assane Diagne
Pages : 363-373
Année de publication : 2020
Revue : Transnational Corporations Review
N° de volume : 12 (4)
Type : Article
Statut Editorial : Contemporary Challenges of Small and Medium Enterprises in Africa.
Mise en ligne par : DOUCOURE Balla